Video Production Pricing and Day Rates
Day rates depend on the gear, experience, and complexity of the video project. These day rates were updated for 2023.
Video Production Pricing and Day Rates
Day rates usually include some pre-production planning and the cost of gear or gear rentals.
Average videographer cost by project.
Average videography costs start at $250 for real estate projects and small non-profit events. Corporate commercials and marketing video projects can cost more than $5,000.
Factors that drive cost
The factors that drive video production cost vary from job to job. But the following factors are often included: desired video quality, creative services such as scriptwriting, pre-production, the number of shoot days, crew size, number of locations, and post-production services. Use this guide to begin thinking about your video project. It will prepare you for a meaningful discussion with us. So that we can give you a more accurate price point.
Why is video quality so important in video production cost?
We have arrived at an interesting moment in time for video production. The cost of video gear has decreased significantly over the past decade. While the number of videographers and video production companies has increased. Consequently, this has led to a staggering amount of video available on the internet. There are billions of hours of video that have been uploaded. Perhaps you are asking yourself, is it worth creating more videos?
The answer is an emphatic yes. Videos communicate concepts, ideas, and stories more powerfully and impressively than any other medium. However, for videos to be impactful and memorable, the quality must be high and the content valuable.
Poor quality video hurts your brand image.
Studies illustrate that poor-quality videos leave negative impressions with 60% of consumers. Consumers become reluctant to engage with the brand again after watching low-quality videos. A poor quality video will hurt your brand image.
Invest your money wisely and focus on professionals. Don’t overspend on video productions but don’t skimp out either. Good video is an investment that has a long shelf life and converts significantly better. Quality videos are the most powerful communication medium that your company can invest in.
Creating your video production cost budget.
The budget you have drives the type of video you can expect. A modest budget of $1500 or less will probably not get you what you are looking for.
However, a $6000 to $10,000 video should last you at least 3 years. (That’s a cost of $2000 – $3300 per year.) The increased conversion rate of a quality video often pays for the video after only a few weeks or months.
Creative services and runtime.
Here at The Motive Studios, we produce videos from about $2500, (small business video spots) to about $15,000 or more (corporate brand videos).
Video Style and Quality: Before you begin comparing video production companies, determine the style and quality of video you want. A video with motion graphics and animation is very different from a live-action shoot with people. Because the skills and resources required in these examples are very different and will affect the cost greatly. Researching existing videos on YouTube or Vimeo will help inspire you and help narrow in on a particular style for your video.
Video Objective: Define the result you want from a completed video production. What do you want the video to help you achieve? Be specific. Where do you expect to publish the video? Establishing the what, why, and where for your video is an important first step.
Concept and Creative Development: This is an extremely important part of your video. However, some videos don’t need any concept or creative development. For example, filming an event such as a workshop or seminar requires little concept development.
Other videos involve a lot of early consulting to help you develop a style and concept. Examples are corporate brand videos, training videos, and product videos.
Runtime: The total duration of a completed video impacts the total cost of the production. The resources required to produce a 2-minute versus 4-minute video can be somewhat similar. Longer videos take more time in every aspect from concept development to edits and final changes.